SoundThinking NY--- Strategic Planning For Creative Companies

Our Beat:  The Nexus of Entertainment, Media and Devices

 Search/Discovery/Affiliation

 At their core, most of our projects are focused on a single question--- in a world of nearly infinite choices of music, games, TV shows, news, books, movies, information...

• how is new content discovered?

• what can make it a hit?

• why will someone pay for it?

• what will take it from hit to franchise?

• who are the hardcore fans and how do they influence everyone else? 
• how does each platform play a role

• what happens when a new device enters the equation?
• what's the interaction between the tangible product and the digital one?

Lately, we've been spending more time with clients whose primary focus is a physical product.  The complete interruption of the historical patterns of content and media consumption are radically changing the search and discovery process for everything we buy

Contact us: info@soundthinkingny.com.

Some Favorite Clients

AMC (Rainbow Media)

Apptitude Systems

Disney

E! Entertainment

Faith Popcorn

MediaCom

MediaStorm

Nat'l Assn of Record Merchandisers

New Music Seminar

Nielsen

Onscreen Entertainment

OTX Research( Ipsos)

Qlipso

R/GA

RIAA

Sony

Starz

truTV

Yahoo

Zilo Networks